5 Reasons Why Business Appearance Matters

They say you should never judge a book by its cover. However, in reality, people make snap judgements all the time. How a place looks, feels, and even smells can influence the way people think about it. For business owners, it’s imperative to create offices and/or storefronts that inspire positive associations. Otherwise, their reputation –– and bottom line –– could suffer as a result. With that in mind, today we’ll outline five key reasons why a business’s appearance matters so much. Check it out here:

Customer Acquisition

Perhaps the most obvious benefit to improving the look and feel of a place of  business is to impress potential customers. This is especially true for businesses that rely on foot traffic to generate revenue. For those companies, it’s crucial to have clear and engaging facade designs and banners to attract customer attention and to direct them accordingly. In addition, professional offices should also contain compelling lobby signs for the benefit of both clients and employees.

Talent Recruitment

Ideally, a business’s physical appearance should mirror its culture as a whole. When a newcomer enters an office for the first time, they should be able to determine a business’s priorities and values based solely on the furniture, artwork, and layout. Plain and simple, employees still care a great deal about the nature of their workspace. As such, enhancing and modernizing an office can help business owners recruit and hire some of the most talented pros in their industry.

Employee Productivity

Ask yourself this: would you rather work in a bright, vibrant workplace with a positive atmosphere, or a dark, dreary office with anodyne furnishings? The answer is obvious. What’s more, when professionals enjoy their surroundings and are comfortable in them, they perform better. Indeed, offices that allow for simple pleasures like sunlight and privacy can greatly increase productivity across the board.

Business Reputation

Once a company develops a negative reputation, it can be a difficult stigma to shake. Offices or stores that are poorly designed or that lack a basic level of cleanliness can undermine so much good work in other areas. Note also that a business’s reputation is crucial to long-term success and expansion.

Style & Branding

On a base level, businesses should strive to create spaces that their employees and customers enjoy. Additionally, they should ensure that their offices and stores reflect the company’s overall style and branding strategy. Remember, there’s a reason why dominant organizations like Starbucks use a very specific design for their locations. Keep this in mind when you review your company’s space and change anything that doesn’t align with your vision.

Why Nissan Won’t Face Backlash Over Anti-Union Campaign

Nissan Engages in Vicious Anti-Union Campaign But Likely Won’t Face Penalty

Factory workers at a Nissan plant in Canton, Mississippi are set to vote later this week on whether or not they plan to unionize.  The vote comes amid a vicious and long anti-union campaign by Nissan.  Workers, unionized workers, politicians, and union leaders from the United Auto Workers (UAW) have been out in full force to get workers to agree to unionize.  Though Nissan is accused of having bribed workers and threatened them with harsh penalties, there’s very little chance the auto maker will face a penalty, here’s why.

Nissan will hire an anti-union firm to deal with any violations.  Nissan will win.

Nissan’s Workforce in Canton, Mississippi

Nissan’s workforce in Canton has never been unionized. The issue with the plant’s workers unionizing is that a foreign car company has never joined a US car builders union before.  It raised concerns among union leaders, however, the concerns have since been resolved.  Now, many of Nissan’s workers want to unionize.  However, Nissan strongly opposes unionization of its workers.

When Nissan made the announcement that they planned to unionize, Nissan launched an all out anti-union campaign.  Anti-union campaigns are 100% legal, however, Nissan might have overstepped its boundaries.

After the plant’s workers announced plans to unionize, Nissan worked with state leaders and higher ups to create a way in which they could persuade its workers to vote no.  Managers and non-floor workers would wear “Vote NO” shirts to work, workers were required to attend sessions about the dangers of unions, and finally, workers were threatened with termination.  However, as mentioned, it appears Nissan might have overstepped its boundaries.

Nissan is suspected of bribing workers and issuing threats to make workers vote no.  Additionally, the extent to which Nissan campaigned for a no vote has also come under fire.  Now, the auto company faces possible legal issues and its workers will likely vote to unionize.

Labor Union Avoidance Law Firms, Corrupt State Leaders

Nissan is a powerful corporation worldwide.  However, the company has a distinct power in Canton it doesn’t have everywhere.  The factory in Canton, MS brings in tax revenue for the state and keeps people employed.  Mississippi’s ultra-conservative leaders will most likely work alongside Nissan to ensure the auto maker can avoid any fines or legal trouble over the union vote.  The governor of Mississippi himself even threatened Nissan’s workers.

Additionally, Nissan has a lot of money.  This means the auto group can hire anti-union law firms to work on avoiding fines and penalties after the campaign.  These firms are vicious and well connected ensuring companies like Nissan can avoid labor disputes.

Though Nissan’s Canton workforce will likely unionize, Nissan will still get away penalty and fine free.